Colour Palette

These are the shades we are planning on working with.
We really like the contrast of the sandy muted tones with flashes of bright blue because the yellows remind us of sepia tinit photographs and the blue livens it up.

 

Granny Street Style

We hit the streets of Nottingham today to spot some granny street style as inspiration for our project...

Consumer Profile

Meet Melissa, she’s 28 years old and works as a wedding photographer. She had a very close relationship with her grandma, who died when she was a teenager. She has an old photo album filled with pictures of her- she adores the blurred, sepia tinted images of the elderly woman as a young girl and the memories they bring back. Her favourite decade is the 1960s; she loves its fashion and music scene, but she isn’t stuck in the past. She has a strong sense of personal style and doesn’t like to follow trends too closely, but make the clothes her own. She mostly shops in boutiques or wears vintage, but she does venture into the high street every now and then. If you asked her friends about her, they’d say she was quirky and outgoing, but never goes too over the top and likes to look timeless and modern. She wears a lot of pale pastels but always mixes colour into her outfit, because her grandma always used to tell her “the worst thing you can be is boring”.

Introducing My Grandma

Let me introduce you to my Grandma, fabulous isn't she? This is her in 1963 age 38, sprawled across a sandy beach in Spain with a CocaCola in hand. And see that bundle of towels next to her? That's actually my mum.

Old family photographs have a way of taking you back to a time in your memory, or even beyond that into someone else's; you can't help but be inspired by the beauty of old images and the power they have.

Nowadays we are obsessed with youth; 13-year-olds modelling in fashion campaigns, anti-ageing creams taking up entire aisles of pharmacies, endless magazine articles about your ticking bodyclock- and all of this aimed at people who haven't even reached 35. Everything is bright, young, fresh and hot. I've never seen my Grandma- now at the incredible age of 87- looking that way, but beneath the white hair and the wrinkles, she still has a twinkle in her eye, and a sort of sophisticated vitality you simply don't have unless you've lived a while.

So that's what our project is about; finding beauty in age- whether it be a scratched old key or a wrinkley old face- and rediscovering youth.

Isabelle

And The Ageing Begins

Remember the days when your Grandma was hot? We do. 

Welcome to Back When Your Grandma Was Hot. Over the next few weeks we will be showing you every aspect of our latest fashion project in collaboration with Oxfam, where we will be celebrating ageing in all its glorious forms.

The Brief:
Take a bag of musty, old clothes donated to Oxfam and transform them into new, desirable outfits based on a  hot new trend.