Consumer Profile

Meet Melissa, she’s 28 years old and works as a wedding photographer. She had a very close relationship with her grandma, who died when she was a teenager. She has an old photo album filled with pictures of her- she adores the blurred, sepia tinted images of the elderly woman as a young girl and the memories they bring back. Her favourite decade is the 1960s; she loves its fashion and music scene, but she isn’t stuck in the past. She has a strong sense of personal style and doesn’t like to follow trends too closely, but make the clothes her own. She mostly shops in boutiques or wears vintage, but she does venture into the high street every now and then. If you asked her friends about her, they’d say she was quirky and outgoing, but never goes too over the top and likes to look timeless and modern. She wears a lot of pale pastels but always mixes colour into her outfit, because her grandma always used to tell her “the worst thing you can be is boring”.